Posts made in February, 2016

The Benefits Of Investing In Screen-Printed Signs For Your Business

Screen printing, also known as silkscreen, serigraph printing, or serigraphy is a printing technique that involves using mesh to put ink onto another medium. The name printing screen stems from the fact that the process involves a porous screen. Screen printing is a method of printing that can be manual or automated. Naturally, there are a plethora of benefits to investing in this method when you need signs printed for your business.

Benefit #1: Bulk Ordering

Screen printing can be cost effective for businesses needing large amounts of signs. Financially, this is a process that is ideal if you are purchasing more than 25 screen printed signs. Also, since large amounts of signs can be printed before the need to reapply the ink, this process keeps ink costs low as well.

The downside to this is detailed graphics and large amounts of colors make the process more difficult, and drives the cost up.

Benefit #2: More Vibrant Colors

Even though less ink is used with screen printing, the ink is applied thicker than with digital printing. The result is a more vibrant sign, which is great for your business as it makes the sign more attention grabbing. Another benefit of the ink used and the process to applied to it is that the colors are embedded more deeply into the sign, which also keeps the colors vibrant for longer.

Benefit #3: Variety of Surfaces

Screen printing offers a broader choice in surfaces to be printed. Surfaces such as textiles, acrylics, plastics, and many others can be used as a base for the sign. This gives businesses the flexibility to gear the sign for the location where it will be needed.

Benefit #4: Durability

With the variety of surfaces, the weather-resistant inks, and the nature of the process itself, screen printed signs are incredibly durable. The inks do not easily wash off or peel as often happens with other printing techniques.

Benefit #5: Specialty Inks and Textures

Screen printing loans itself better to specialty inks and textures than digital printing. Reflective inks will clog the nozzles of a digital printers, but screen printing can make use of these inks quite well.

Also possible are deeper textured lettering for a braille-like finish. Inks that give a tactile response, or that give a scent or color change in reaction to light or heat can be used more easily than with digital printing.

Benefit #6: Saturation Levels

Printers like screen printing inks over digital printing inks, because it saturates the base better. These inks also come in a wider variety of colors that cannot be used in digital print machines. The thickness of the ink layer does not lend itself well to the subtler color variations; it tends to be best for bold colors.

As you can see, there are all sorts of benefits to investing in screen-printed signs for your business. Contact a company like ABC Stamp Signs & Awards for more information.

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The Three Options For Pet Funerals

One of the last things you want to think about when you have a pet is their passing. Unfortunately, there will come a time when you need to decide how to deal with the pet’s remains. Here are some different options for dealing with the remains and choosing a funeral option.

Bury the Pet at Home

The first thing you can do is bury your pet at home. This is an ideal choice if you own your home and plan to have that home in your family for a long period of time. The main disadvantage is that if you ever move and sell your home, you will no longer be close to your pet. However, when you want your home to remain in the family, it can be a great option. You can find a quiet, peaceful spot in your backyard to bury the pet. Make sure it is placed inside a small box or casket first so bugs don’t find the remains. Choosing an area like underneath the pet’s favorite tree or near the garden where you can have a nice grave marker is a good idea for a home burial.

Use a Local Pet Cemetery

Some areas have cemeteries for the sole purpose of burying people’s pets, which is another option. If you rent your home or don’t want to risk selling your home in the future, this may be a good option. It makes it easy for your family to visit the pet’s grave site at any time in the future. Some traditional cemeteries have areas of the cemetery for pets, so you might want to contact a local funeral home and see if they know of any in your area. These grave sites are often similar to those for humans, with a real casket and burial service as well.

Have the Pet Cremated

If you don’t want to bury the pet, or you want to use the remains for memorial purposes, you can have the pet cremated. The easiest way is to bring the pet to your veterinarian and have them take care of the cremation. They will either dispose of the remains on their own or give you the remains if you want to keep them in an urn. You can also take the remains and create memorial items to cherish your pet, such as putting some of the ashes in lockets with the pet’s name engraved on them. This is a good option for children who are having a hard time dealing with the loss of their childhood pet. To learn more about cremation, turn to resources like American Cremation Society.

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Don’t Mislead Your Customer: Envelope Dos And Don’ts

After your last direct mail campaign, you were very disappointed with the response rate. You might have thought that you used clever direct mail techniques that should have worked flawlessly. However, if you damage your target audience’s sense of trust, you will be much less likely to make a sale. Here are a few tactics you shouldn’t use and better alternatives.

Don’t Use Misleading Subject Lines On Envelopes

Do not use subject lines that are very misleading. For instance, you may have a subject line that states “critical information: open immediately.” Then, when the recipient opens the letter, he or she discovers that the letter is simply an advertisement. This approach causes your sales pitch to immediately seem untrustworthy, significantly reducing the odds that the letter won’t be opened.

Instead: Clarify The Purpose Of The Letter

Concisely explain the purpose of the envelope. For instance: “30% off your cable bill.” Then, make sure that the letter really offers the discount.

Don’t Use Envelopes Without A Logo Or Letterhead

Many direct marketing campaigns use plain envelopes without information necessary to immediately identify the purpose of the envelope. This encourages the recipient to open the envelope to verify the contents of the envelope. But once the recipient discovers that the letter is an advertisement, he or she will feel tricked and be less likely to lead to a commission.

Instead: Include “Advertising” Or Something Similar On The Envelopes

There is no way to get around the fact that your letter is an advertisement. Being honest about this will respect the recipient’s intelligence. The types of recipients who would respond to your direct mail would not be deterred by the word “advertising” being displayed explicitly on the envelope. Also, you should include the most important information that your recipient needs to make a decision. Think about the most exciting part of your proposition and do not place this section deep within the letter. Instead, place the proposition on the envelope.

Ideally, you should hire a direct marketing firm like Printing Express. Effective direct mail campaigns are more of a science than an art. If you do not have the know-how to manage an effective campaign, your response rates will inevitably be low. Direct mail specialists can engage in relentless testing to find out which envelope will produce the best response rate. With regular testing, you can find the optimal direct mail approach and adapt to changing consumer behaviors.

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