Marketing your concession stand is quite different from marketing a standard restaurant. It can sometimes be difficult to attract customers who are passing by during an event, especially when there is a plethora of choices at their fingertips. The following tips will help you increase your customer base and ensure you have a successful concession stand.
Place Signage Where it Can Be Seen from a Distance
At busy fairs and festivals, there will often be thousands of people ready to eat at your concession stand. One mistake many concession stands make is having their menu in small lettering where only those in line can see. Standing in line just to see what you offer can be very frustrating for customers. Instead, place your signs above your booth so they can be seen from a distance. Consider having two or more from different vantage points so that customers can not only see your menu but also have their minds made up ahead of time, expediting the process.
Keep the Stand Clean and Orderly
One of the most complained about areas of concession stands are those that are messy with items thrown about. A messy stand gives the impression that you do not care about your business and even that the food isn’t sanitary. Although you can get busy at times, take a few moments several times a day to clean up your stand. Wipe down counters, pick up trash, and straighten out condiment areas. Also refill napkins, plastic cutlery, and any other items that your customer will need.
Don’t “Hawk” Your Customers
One of the most annoying things a concession stand owner can do is yell out, or hawk, those walking past your booth. Doing so can be startling and even upsetting to many people. Avoid this marketing tactic, as it may deter those who would have otherwise eaten at your stand.
Have an Authentic Menu
Imitation is often the best form of flattery, but that is not the case in the world of food service. Although it is likely at a busy location that you and another vendor will be serving similar items, make sure you are using your own recipes and ideas. If your menu is identical to another booth’s, it will appear that you are attempting to copy their success. Unfortunately, this does not work out in the long run and could have a costly result for you. Instead, focus on what you do best and have a unique and satisfying menu that will make give you a name in the world of concessions.
Taking the time to ensure that you have a neat, clean stand with nice signage and a great menu will ensure you have success at your next event. Make sure to always have winning customer service and a good attitude. All of these components add up to a successful business. If you need to rent concession trailer equipment, contact a company like CS Techs Inc.